For over four decades, Cerax has been a pioneering force in the wax and wax-derived products industry. Founded in 1982, Cerax has evolved from a modest trading and blending operation into a leading manufacturer with a global footprint. This transformation is rooted in a culture that champions innovation and growth, while embracing sustainability and a customer-first philosophy. Today, Cerax’s dynamic team of chemical engineers, formulation specialists, scientists, and sales directors continue to drive the company forward, setting new standards in the industry.
A Legacy of Innovation and Expertise
The legacy of Ian Prior and Pete Sargent laid a solid foundation for Cerax’s growth and, since its inception, Cerax has been at the forefront of wax technology. The company began with a focus on trading, blending, and solidification of waxes and wax-derived products. Cerax has since expanded its capabilities and added to their offerings, becoming a leader in the industry and growing their clientele.
This growth is a testament to the company’s commitment to innovation and expertise in the field. Today, the company continues to build on this, leveraging decades of experience to explore new frontiers in wax applications and technology. Cerax prides itself on being able to adapt to changing market demands and its commitment to delivering high-quality products that meet the needs of diverse industries, as well as reflect new market developments.
Forward-Thinking Leadership
Cerax’s current success can be attributed, in part, to its energetic leadership team. Comprised of chemical engineers, formulation specialists, scientists, and sales directors, this team brings a fresh perspective and innovative thinking to the company’s operations, which has contributed to its expansion.
The team’s diverse expertise in chemistry, engineering, and sales enables Cerax to tackle complex challenges and seize new opportunities in the wax industry. Their collective knowledge and passion for innovation drive the company’s pursuit of excellence in product development and customer service.
Leading with Innovation to Promote Growth
One of the defining characteristics of Cerax’s culture is its ability to move with the times. This agility allows the company to respond quickly to customer needs, provide tailored solutions and maintain a high level of service. Whether it’s fulfilling large orders or developing niche products, Cerax’s flexible approach ensures it is constantly at the forefront of new developments in the industry.
Cerax’s objective is clear: to be the largest specialty wax and wax-based products manufacturer in Africa. But their ambitions go beyond size and scale. The company is committed to pioneering new applications and functions for wax, driving progress in a sustainable and responsible manner.
A Customer-Centric Approach
Yet, the heart behind Cerax is to give its clients unparalleled customer service. There are several non-negotiables that Cerax promises its customers:
- To be problem solvers: Cerax’s main objective is to help customers. Whether that means assisting with the right products needed or providing quick and efficient service in the case of an emergency, it is the company’s ability to remain agile and responsive that makes it a key differentiator to other companies. Cerax ensures it provides customers with the confidence that their needs will always be met, regardless of order size or complexity.
- To give personalised attention and solutions: Cerax’s customer-centric approach means that each client receives individual attention and is given solutions that are specifically designed to meet their unique requirements. This level of service builds strong, long-lasting relationships and fosters trust and loyalty.
- To supply the highest standards of quality products: This is a core value at Cerax. The company’s rigorous quality control processes guarantee that every product meets the exacting standards expected by their customers, reinforcing Cerax’s reputation as an industry leader.
A Bright Future Ahead
Cerax’s journey from its humble beginnings to becoming a global leader is a testament to the power of vision, expertise, and a culture that embraces change and progress. As Cerax continues to grow and evolve, its commitment to innovation, sustainability, and customer satisfaction remains unwavering. With a young and dynamic team at the helm, the company is well-positioned to lead the way in the wax and specialty chemicals industry. The future holds limitless possibilities for Cerax, and the company is ready to seize them, one innovative solution at a time.
